The prestigious Italian brand Alfa Romeo owned by Fiat Chrysler Automobiles (FCA) has signed a multi-year technical and commercial partnership agreement with Swiss Sauber F1 Team for participation in the Formula 1 w...
The world F1 title for 2014 went without any hesitation to Lewis Hamilton of Mercedes AMG Petronas after he won a brilliant race at the Yas Marina circuit in Abu Dhabi on November 23, 2014. With this win, Hamilton c...
Just the other day Tag Heuer was in the news with Ranbir Kapoor of India’s Bollywood becoming its brand ambassador. Now it is the turn of another celebrity to join hands with the Swiss watch brand Tag Heuer. Bruno S...
Formula One world champion Sebastian Vettel is among the three young sports stars who have been honoured at the 2014 Laureus World Sports Awards in Kuala Lumpur, Malaysia. According to a press statement, Germany’s S...
Michelin, the world’s leading tyre technology company, announced the launch of the Michelin Primacy 5 in India, its latest premium tyre engineered for sedans and SUVs. Marking a significant milestone ...
Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand from TVS Srichakra Ltd., launched their international adventure touring range - Trailhound STR in India. The product line was launched by Eurog...
Studds Accessories announced the launch of the Raider Youth, a new full-face helmet model built for young riders and petite adults. Launching first in the Unicolor variant, it marks the entry of a ded...